The place of graphic design in digital product development
Designs provide a unique perspective of the world.
They possess the power to change the way we look at brands and their approach to aesthetics. Throughout 2019 so far, there have been incredible graphic design trends that have stood the test of time, or even surpassed what we’ve imagined in terms of design and artistic viewpoints.
Whether you’re a designer or working with one, it’s important to keep up to date with the latest trends. You don’t want to risk using outdated design trends that may lessen the quality and reach of your work.
Top graphic design trends of 2019
2019 is all about standing out from the crowd. This year is all about typography, popping colors, complex gradients, and more. Keep reading to see some of the top design trend picks for 2019 so far!
1. 3D design and typography
Today, 3D design work has become omnipresent. Both designs and typography have the ability to add depth to any art. The 3D graphics, patterns, fonts, and avatars give a realistic effect to any image. Another design trend that adds to the realistic effect is 3D typography. It brings life and depth to flat objects or designs. Graphic designs can be perfect for print or web projects.
Designers should focus on making simple designs and pair them with easy-to-read text. It makes everything look clean cut and elegant.
2. Mid-century modern
The mid-century modern elements and designs have already taken the fashion and interior design industries by storm. Mid-century modern has been a steadily growing trend in graphic design. These designs give both a mid-age and modern touch to any design.
Mid-century modern designs and typography are best suited for both web and graphic worlds. Many brands are incorporating these modern elements and illustrations in their designs for a unique visual appeal.
3. Custom illustrations
In past years, designers focused on illustrations with bold and thick lines, even though more elegant and delicate illustrations had been on the rise. The trend of custom illustrations seems to be heavily influenced by natural and botanical elements, with softer lines and less bold text.
Custom illustrations are already leading in the packaging design trends. Designers can render intricate designs beautifully against textured backgrounds. They can also strike a right balance between simplicity and maximalism in designs by adding premium materials.
4. Buxom serifs
Serifs are here to stay! The past year has given some great serif fonts. This year, too, they’re on trend. In graphic design, if illustrations are getting lighter and better, it’s because of the impact of font choice, which makes for visually attractive and balanced designs.
Serifs are smarter, better, and make your content stand out. Sans-serifs and custom fonts will continue to reign and can make everything highly visible. This year, designers will see a spectrum of serif fonts. Hand-drawn fonts can also make your designs stand out.
5. Open compositions
One of the most popular and commonly used graphic design trends is open compositions. Previously, designers used to use frames and box designs to encase the elements in a strictly organized way. Text and images were visible, but not in a visually appealing manner.
Graphic designers are learning to embrace open compositions in their designs. Open compositions and bespoke designs are gaining more popularity because they make the elements appear to be floating off of the screen.
6. Isometric design
When open compositions fail to work, isometric designs come into the picture. They can create an entire universe in the tiniest of spaces. Isometric designs are a way of projecting 3D objects in 2D. This gives depth to any design and object.
At the core of graphic design is communicating an idea. The idea could be the creation of a branding collateral, flyers, marketing brochures, information graphics, e.t.c. The medium of communication isn’t as important as the idea itself and that’s where good graphic design communicates a clear product offering with dexterity and craft.
The modern era of digital product development involves understanding and articulating user needs; setting up roadmaps, coordinating the development process; championing and launching products and overseeing the entire product life cycle. So, where exactly in this cycle do graphic designers fit into?To answer this, we need to first understand who graphic designers are, visit this product design for digital products agency site for professional advisory.
Who Are Graphic Designers?
According to Wikipedia, a graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures (sometimes) and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces, and web design. A core responsibility of the designer’s job is to present information in a way that is both accessible and memorable
What Do Graphic Designers Do?
Graphic designers create visual concepts that inspire, inform, and transform. Graphic design is all around us, in a myriad of forms, both in print and on screen, made up of color, imagery and words to create a communication goal.
Why Graphic Designers?
Graphic designers focus on a unique way of thinking during a product development process — the representation of product decisions in the form of questions or research that make the continuous reflection on the product development process possible and leads to an increase in the number of proposed design alternatives. Here are ways graphic designers can become very valuable during a product development life cycle:
User experience designers can conduct a competitive audit to observe customer pain points on alternative solutions, user interface designers can use this qualitative data to observe common design patterns or as a form of inspiration. Graphic designers would ideally use this as a point of reference when coming up with a brand identity for the product to be developed. At the core, a logo is an identifier of your brand, investing in a good graphic designer or a graphic design agency to tell your story with a well crafted logo will result in an emotional connection with your target audience.
While a user experience designer could be concerned about avoiding typefaces that will bloat the page size, user interface designers could be concerned about things like responsiveness and type scale, a graphic designer owns brand differentiation and s/he does this by carefully selecting type, matching typefaces, and stating how such would be used across digital and print.
Marketing and Advertising
Marketing is essentially spreading the word about what your company has to offer, it is the process of preparing your product for the marketplace, while advertising is the process of making your product or service known to the marketplace. While marketing is the way in which you convince potential buyers that you have the right product for them, advertising is how you communicate to them the existence of that product.
Since marketing involves understanding your customers and their wants. A graphic designer can help use colors, logo, typography and composition to align your product’s image with the interests of its target audience. This ultimately helps in distinctly defining your brand and attracting the market share you want.
The implication of the new era of digital media is that you have a lot more channels to reach your customers, expressing your brand visually and communicating your core idea to these audiences on whatever medium they reside, are key benefits of involving a graphic designer in the product development process.
Your Brand Story
What story does your brand tell? Do the colors represent the brand and tell the brand’s story? Does the logo convey the essence of your brand? Are the brand elements distracting potential leads from getting your core message?
Your Brand Strategy
The old approach where strategists and researchers work on the strategy and the designers just respond to it has rarely led to the creation of dynamic brand strategies — the type that move people to action and create lasting connection with a brand. The best strategies are created by interdisciplinary teams who leverage strong design principles and that’s where graphic designers come in.
The most important experiences a customer have with your brand are the ones which you have the least control over — these are customers opinions and emotional connections when they do not find themselves in a brand influenced environment.
Every time they experience your brand is a chance to reinforce in their minds who and what your brand is. If these experiences seem inconsistent, it will be difficult for them to identify your brand, and this will consequently affect your brand’s success, this explains why having graphic designers are imperative to building a solid and continuous brand strategy.